Animal Defenders International


Animal Defenders International

Animals in advertising & TV

Posted: 27 September 2012. Updated: 8 December 2016


For many years, ADI has highlighted the abuse, deprivation and suffering inflicted on performing animals used in advertising and TV and video evidence obtained by our field officers, combined with science-based research, have time and again shown that, despite reassurances to the contrary, abuse of performing animals is commonplace, usually occurring off set and behind the scenes.

When a company uses, or plans to use, animals, ADI provides advice and information, encouraging advertisers to adopt a ‘no animals’ policy. We are and have been in communication with a number of companies including Bosch, T Mobile, and Vision Express.

Companies that have used animals

  • Find out who has used performing animals in their promotions and programmes here.

Get involved how you can support the campaign

  • Make a donation to help fund our undercover investigations and end the use of performing animals
  • Sign up to our campaign eAlerts to keep informed, so that you can speak out for performing animals when urgently needed

© Animal Defenders International 2019