Posted: 27 September 2012. Updated: 8 December 2016
For many years, ADI has highlighted the abuse, deprivation and suffering inflicted on performing animals used in advertising and TV and video evidence obtained by our field officers, combined with science-based research, have time and again shown that, despite reassurances to the contrary, abuse of performing animals is commonplace, usually occurring off set and behind the scenes.
When a company uses, or plans to use, animals, ADI provides advice and information, encouraging advertisers to adopt a ‘no animals’ policy. We are and have been in communication with a number of companies including Bosch, T Mobile, and Vision Express.