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Animal Defenders International : Animals in entertainment : Shark Dies While Shooting Kmart Ad

Animal Defenders International


Animal Defenders International

Shark Dies While Shooting Kmart Ad

Posted: 15 March 2013. Updated: 15 March 2013

On March 6, 2013, a white-tipped shark died of apparent stress while being used for a Kmart advertisement in Van Nuys, CA (a suburb of Los Angeles).

Though the American Humane Association (AHA) certified the shoot and had a representative present, the shark showed signs of stress as actors jumped in and out of the pool where the shark was being held. Despite receiving adrenaline injections and oxygen, the 5-foot (1.5m) shark died after being removed from the outdoor pool. Kmart reportedly requested another shark after the first one died; the production company refused.

Howard Riefs, a spokesman for Kmart owner Sears Holdings, said in a statement: "We take this matter seriously and safety is always our paramount concern."

Karen Rosa, Sr. Advisor for AHAís Film & Television Unit, told Reuters, "We honestly don’t know why the animal died. It was not being mistreated. It was not being harmed."

This is just one more tragic example of how unsuitable and dangerous a production set is for captive wild animals.


Please contact Kmart and urge them to stop using wild animals in all future advertisements. Direct phone calls, letters and emails to the following individuals:

Howard Riefs
Director, Corporate Public Relations
Sears Holdings
3333 Beverly Road
Hoffman Estates, IL 60179
(847) 286-8371


Brian Hanover
Media Relations, Sears Holdings

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