Animal Defenders International


Animal Defenders International

Cadillac uses abused HTWT elephant in new commercial

Posted: 7 July 2014. Updated: 18 August 2014


Car manufacturer Cadillac has used abused elephant Tai – who features in the movie “Water for Elephants” – for its new commercial “Evolution of Luxury” advertising the 2015 Escalade.

Tai is owned by California-based elephant supplier Have Trunk Will Travel (HTWT), the owners and staff of which were caught on camera by ADI beating and shocking Tai and other elephants with stun guns during routine handling and training sessions.

ADI contacted Cadillac to inform them of the terrible abuse to which Tai and other elephants at HTWT are subjected. We were surprised that their response neither addressed our specific concerns nor made any mention of Tai or animal welfare, simply stating that General Motors “…carefully evaluate all of our media selection and placement activities to make sure that they meet our high standards for quality and appropriateness...”

Please help us end the needless use of elephants in advertising – despite claims, these intelligent, sensitive animals are not trained with kindness and positive reinforcement. To get her to perform a headstand, Tai was shocked by her trainer, making her cry out in pain.

Take action!

Send a polite letter to Mary T. Barra, CEO of General Motors Company. Ask her to watch ADI’s footage of elephant training practices at Have Trunk Will Travel and urge her to never use elephants or other exotic animals in future advertisements.

Send messages to:
Mary T. Barra, Chief Executive Officer, General Motors Company
Cadillac Corporate Office Headquarters
300 Renaissance Center
Detroit, MI 48265-3000
Email: c/o Kyle Chura, PR

  • Read about ADI’s undercover investigation of Have Trunk Will Travel here
  • Learn more about ADI’s “No Fun For Elephants” campaign here

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