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Animal Defenders International

Advertising, TV, Films and video

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Animals in Advertising

18 April 2007

Toyota took their elephant ad off the air; Seiko pledged a policy review; the GMB Union will no longer use animals; and Careerbuilder have dropped the apes. With CGI, animations, and old fashioned human...

Tell Ask.com That Orangutans Deserve Better

8 March 2007

In a recent advertising campaign, Ask.com employed the use of an infant orangutan in order to perpetrate a misconception that humans are the only primates who use tools. Not only is it factually wrong...

Victory for Chimpanzees used by Careerbuilder in the U.S.

8 March 2007

Careerbuilder Ends Use of Non-Human Primates in Ad Campaign, After Pressure from Groups Including Animal Defenders International After more than a year of pressure by Animal Defenders International...

ADI slates companies using performing animals

8 February 2007

When performing animals appear on our TV screens or in newspapers or magazines, many assume that ‘someone’ is looking after the welfare of the animals. Those who book animals for their promotions believe...

Tell Ask.com That Orangutans Deserve Better

25 October 2006

In a recent advertising campaign, Ask.com employed the use of an infant orangutan in order to perpetrate a misconception that humans are the only primates who use tools. Not only is it factually wrong...

Advert legal action

5 January 2006

Ban on primate advert leads to legal action For the My Mate’s a Primate campaign, we produced a TV advert in which a young actress highlighted the suffering of chimpanzees in advertising. The advert...

ADI urges consumers to turn off Homechoice!

27 October 2005

On-demand TV ads demand too much of performing animals Homechoice’s latest TV ad for on-demand TV, has been slated by Animal Defenders International (ADI) for using a performing chimpanzee. As its...

Third Government ban on political advertising being challenged by ADI

21 October 2005

Animal Defenders International represented by Bindman & Partners have been given permission to challenge the Government over the ban on political advertising in broadcast media. These proceedings...