Animal Defenders International


Animal Defenders International

Bloody Harvest – the real cost of fur

Posted: 26 April 2012. Updated: 25 September 2017


A study of the intensive fur industry, exposing the terrible suffering inside Finnish fur farms

ADI’s undercover report and video on the fur industry entitled ‘Bloody Harvest – the real cost of fur’ reveals horrific conditions at 30 fur sites in Finland.

The harrowing exposé includes: animals with open and infected wounds; obvious signs of untreated infection; eyes infected or missing; tails bitten off; deformed and damaged legs; overgrowing gum disease resulting in difficulty eating and drinking; babies with legs stuck through the mesh floor of the cage; dilapidated and dangerous caging and facilities; widespread animal suffering and neglect; empty, unclean and broken water bowls.

Our 2010 expose was launched in Italy, France, Finland, Israel and the UK and received celebrity support from Twiggy, Alesha Dixon, Jenni Falconer and Mary McCartney.

Many of the fur farms featured in our expose were certified by the Finnish government. Our investigation prompted both the Finnish Fur Breeders’ Association (STKL) and the Finnish Food Safety Authority (EVIRA) to carry out inspections on the farms. The Association’s own veterinarian inspected 28 fur farms, and found animal welfare shortcomings in six of them. Three of the farms had their certification of responsible husbandry revoked by the STKL, losing them all the discounts they would have been entitled to on fees charged by the auction company Finnish Fur Sales (FFS), resulting in losses of thousands of Euros.


Fur is an unethical product and designers who wish to use it in their collections, or those who wear it, must take responsibility for the way that their product has been produced.

Take action!

  • Inspire change by writing to your local newspaper, high street stores and second hand clothes shops, and fashion designers. Click here for your free letter writing action pack.

  • Help spread the word! Email us to order your ‘Is that fur real?’ action cards today.

  • Donate to help ADI campaign for animals worldwide.

Latest news:

Twiggy calls on London Fashion Week to reject real fur: Iconic British fashion model Twiggy is helping ADI highlight the cruelty of fur paraded on British catwalks during London Fashion Week. Read more »

Swiss TV debate features ADI fur exposé: ADI’s undercover footage of suffering in Finnish fur farms continues to stimulate debate, as a national TV station in Switzerland recently aired a programme dedicated to the issue of fur farming. Find out more »

Israel fur ban delayed amid pro-fur lobby scaremongering: A bill that has received unanimous support from Isreali politicians during its first reading, and which according to a nationwide poll is backed by 79% of the Israeli public, has had its final vote delayed amid scaremongering from the fur industry. Read more »

Shamed fur farms lose association certificates: Three of the farms recently exposed in ADI’s Bloody Harvest – the real cost of fur investigation have been punished by the Finnish Fur Breeders’ Association (STKL), and have had their certification of responsible husbandry revoked. Read more now »

Alesha Dixon, Jenni Falconer & Mary Mccartney Join Twiggy To Rid Fashion Catwalks Of Real Fur: Whilst the fashion world may be becoming blasé about animal cruelty, a number of celebrities have pledged support for ADI following the release of latest undercover investigation. Read more »

Fur farming exposed at Paris Fashion Week 2010: Animal Defenders International (ADI) and Fourrure Torture host screening of shocking undercover investigation. Learn more »

Fur Stop campaign launched in Milan: In the midst of Milan Fashion Week, on Friday 26th February, ADI launched the Fur Stop campaign, screening the Italian version of the ‘Bloody Harvest – the real cost of fur’ video and distributing copies of the accompanying report. Find out more »

Public oblivious to suffering as a cruel industry swells: With UK consumers remaining oblivious to the appalling realities of the fur industry, sales of real fur have bloated to a shocking 169% growth* over the past decade. Learn more about this cruel trade »

Twiggy backs new anti-fur report from Animal Defenders International Iconic fashion model Twiggy pleads with UK fashion designers to stop using fur at London Fashion Week. Read more »

Fur Stop campaign launched at Finnish Parliament On Friday 18th February, ADI presented “Bloody Harvest: the real cost of fur” to the Finnish Parliament. Find out more »

Finland, the world’s largest fox fur producer, called on to ban fur farming: A new undercover report and video on the fur industry entitled ‘Bloody Harvest – the real cost of fur’ has been released today revealing horrific conditions at 30 fur sites in Finland. Read more now »

Fur Stop: launch in Helsinki & London: Following the successful campaign launch with campaign partners Oikeutta Eläimille‏ in both Helsinki and London, ADI will be urging both the public and fashion designers to take responsibility for how their product is produced. Learn more »

Fur their sake, make it fake: We’ve launched today in London and Helsinki the results of our latest undercover investigation, on the use of animals for the fur industry. Read about the campaign »

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