Animal Defenders International


Animal Defenders International

Alesha Dixon, Jenni Falconer & Mary Mccartney Join Twiggy To Rid Fashion Catwalks Of Real Fur

Posted: 11 March 2010. Updated: 5 September 2017


Whilst the fashion world may be becoming blasé about animal cruelty, a number of celebrities including Twiggy, Alesha Dixon, Jenni Falconer and Mary McCartney have pledged support for Animal Defenders International (ADI) which has released a new undercover report on the Finnish fur industry entitled ‘Bloody Harvest’. The video shows in graphic detail the squalid, disgusting conditions in which fox and mink are bred and slaughtered for the world’s fashion houses.

Many of the fur farms covered by the report (compiled undercover over a nine month period) were those actually certified by the Finnish government – a fact that undermines the fashion industry’s insistence on justifying the continued use of fur on the basis that it is ‘licensed’ rather than ‘unlicensed’. ADI’s Bloody Harvest report and video provide the fashion industry with a grim encounter of reality.

According to ADI’s President Jan Creamer, “Parts of the fashion industry have been guilty of burying their heads in the sand – this report gets things out in the open as they really are and hopefully means fur users have to take responsibility for their actions and be accountable for the terrible suffering that the fur trade perpetuates, at a time when the alternatives are so effective. At ADI we’re so glad that Twiggy and other celebrities are helping us to take the blinkers off the fashion industry and spreading awareness of the realities of the fur trade.”


“I am very sad that some designers are still using real fur when the fake alternatives are so effective and so easily obtainable. I hope this ADI report helps the fashion industry realise that these poor animals are kept in such terrible and inhumane conditions. Is it really worth this cruelty just for fashion’s sake? I don’t think so.”

“I was truly shocked to see the results of the ADI report. The fashion industry really needs to take responsibility for its actions and stop being so complacent. It’s clear for all to see that these poor animals are kept in such dreadful and appalling conditions just for the sake of fashion, which is not acceptable. These days fake fur is high quality and can be worn without guilt so I am surprised and deeply saddened to see so many animals suffering so terribly for no reason at all. I hope people see this report and take note of where their fur products come from, they may not have given it much consideration before, but unless you are incredibly heartless, it is impossible to know what happens and not be distressed.”
Jenni Falconer

“I feel that the work Animal Defenders International do to bring to light shocking and disturbing conditions on fur farms is to be commended – but more importantly supported. When I look at the images of these suffering animals it seems hard to imagine that their skin is sold in the name of fashion.”
Mary McCartney

“I think killing animals to steal their fur is not only unnecessary but cruel and goes against everything I believe in. There are so many beautiful fake fur products on the market, why do we need to make poor innocent creatures suffer in the name of vanity. I fully support ADI’s Bloody Harvest report in their quest to wipe out these acts of cruelty!”
Alesha Dixon

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